TechNord SAS (example)
💻 SaaS / Software · 📈 Launched
📍 Paris, France
🎯 Make project management accessible to industrial SMEs
Business Plan
Complete document with figures — 8 sections · 3-year projections · Investor ratios · Pro exports
💻 TechNord SAS (example)
TAM
€507.5M
145,000 × €3,500 × 1/yr
SOM at 3 years
€3.8M
3% of SAM
Cumulative 3-year revenue
€1.3M
Year 3: €694k
LTV / CAC
7.93
✓ Target reached
Break-even
Month 6
Monthly profitability
Cash at end of Y3
€229k
Min: €33k
Headcount at end of Y3
5
3 planned hire(s)
Porter score
3/5
Market attractiveness
Cumulative EBITDA
€311k
Y3 margin: 36.2%
Cumulative net profit
€217k
Y3 profitability: 26.6%
Estimated runway
19 months
Without a new fundraise
Problem intensity
8/10
Target ≥ 7
Identity
Problem & Solution
Problem: French industrial SMEs (10-200 employees) run their projects on Excel and WhatsApp. A significant share of them [figure to be sourced] say they lose several hours a week for lack of a suitable tool.
Solution: All-in-one SaaS platform: project management, scheduling, quality tracking and team communication. Simple interface, 1-day training, pricing suited to SMEs.
Solution: All-in-one SaaS platform: project management, scheduling, quality tracking and team communication. Simple interface, 1-day training, pricing suited to SMEs.
Market
TAM: €507.5M
SAM: €126.9M
SOM: €3.8M
Porter score: 3/5
SAM: €126.9M
SOM: €3.8M
Porter score: 3/5
SWOT
Strengths: 4
Weaknesses: 3
Opportunities: 3
Threats: 3
Weaknesses: 3
Opportunities: 3
Threats: 3
🎯 TAM / SAM / SOM
TAM €507.5M · SOM €3.8M
🕸️ Porter’s 5 forces radar
Average 3/5 · moderate
Target segments
French industrial SMEs with 10 to 200 employees, in mechanical engineering, plastics and electronics.
Competitors
3
- •General-purpose ERP suite (example)
Brand awareness, ecosystem - •Open-source management software (example)
Open source, modular - •General-purpose project management tool (example)
Modern UX, but no ERP integration
Porter’s forces
Rivalry: 4/5
New entrants: 3/5
Substitutes: 3/5
Suppliers: 2/5
Customers: 3/5
New entrants: 3/5
Substitutes: 3/5
Suppliers: 2/5
Customers: 3/5
💪 Strengths
- Experienced team (B2B SaaS and ERP integration)
- Proprietary ERP integration technology
- 10 pilot customers already signed
- Prices below competing solutions [gap to be sourced]
⚠️ Weaknesses
- Brand awareness still low
- Sales team to be built
- Dependence on one key integrator
🌟 Opportunities
- SME SaaS market growing [figure to be sourced]
- Public support for SME digitalisation [to be checked]
- Long-standing competitors slow to evolve
⚡ Threats
- Possible arrival of a US player
- Rising B2B acquisition costs
- Risk of dependence on one major customer
🎯 Strategic analysis
Generated locally
SWOT & Porter cross-analysis
The market has an average Porter score of 3/5 (moderately competitive).
• 4 strength(s) identified to highlight in the pitch
• 3 weakness(es) to mitigate before the next fundraise
• 3 opportunity(ies) to seize in the short term
• 3 threat(s) to monitor
Strategic recommendation: focus efforts on the distinctive strengths and build a mitigation plan for the 2 most critical weaknesses.
LTV (real lifetime)
✓ Good
€35,670
Real customer lifetime: 12.5 years (churn 8%)
CAC
€4,500
Cost of acquiring a customer
LTV / CAC
✓ Good
7.93
Target ≥ 3
Payback
⚠ OK
18.9 months
Time to recover the CAC
Revenue streams
3
- •Monthly SaaS subscription — €290 · mensuel
- •Setup & training — €2,500 · one-shot
- •Premium support — €500 · mensuel
Unit assumptions
Average basket: €3,480
Frequency: 1/an
Lifetime (before churn): 5 years
Gross margin: 82%
Annual churn: 8%
Frequency: 1/an
Lifetime (before churn): 5 years
Gross margin: 82%
Annual churn: 8%
Founders
2
- •Marie Lefebvre (example) — CEO
Former product manager at an industrial software publisher, 12 years of B2B SaaS experience - •Thomas Bernard (example) — CTO
Senior software engineer, ERP integration specialist
Hiring plan
3
- •M9 — Sales director · €4,500 gross/month
- •M15 — Full-stack developer · €4,200 gross/month
- •M24 — Customer Success Manager · €3,200 gross/month
Culture
Radical transparency, continuous learning, customer focus. 100% remote-friendly.
📈 Headcount over time
Start: 2 · End Y3: 5
| Indicator | Year 1 | Year 2 | Year 3 | Total |
|---|---|---|---|---|
| Revenue excl. VAT | €241,152 | €408,965 | €693,556 | €1,343,673 |
| Operating costs | -€248,550 | -€360,229 | -€452,406 | -€1,061,185 |
| EBITDA | €2,202 | €58,336 | €250,751 | €311,289 |
| Operating profit | -€7,398 | €48,736 | €241,151 | €282,489 |
| Financial charges | -€1,318 | -€1,136 | -€947 | -€3,401 |
| Corporate tax | — | -€5,833 | -€55,801 | -€61,634 |
| NET PROFIT | -€8,716 | €41,767 | €184,403 | €217,455 |
| EBITDA margin | 0.9% | 14.3% | 36.2% | — |
| Net margin | -3.6% | 10.2% | 26.6% | — |
💵 Cash over 36 months
Min €33k · End Y3 €229k
| Month | Jan Y1 | Feb Y1 | Mar Y1 | Apr Y1 | May Y1 | Jun Y1 | Jul Y1 | Aug Y1 | Sep Y1 | Oct Y1 | Nov Y1 | Dec Y1 | Jan Y2 | Feb Y2 | Mar Y2 | Apr Y2 | May Y2 | Jun Y2 | Jul Y2 | Aug Y2 | Sep Y2 | Oct Y2 | Nov Y2 | Dec Y2 | Jan Y3 | Feb Y3 | Mar Y3 | Apr Y3 | May Y3 | Jun Y3 | Jul Y3 | Aug Y3 | Sep Y3 | Oct Y3 | Nov Y3 | Dec Y3 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Opening cash for the month | €90,000 | €72,804 | €54,238 | €52,797 | €51,255 | €50,451 | €49,455 | €49,302 | €50,387 | €44,578 | €33,251 | €33,444 | €34,646 | €36,267 | €37,623 | €37,113 | €36,433 | €37,002 | €37,248 | €38,922 | €42,696 | €42,410 | €32,766 | €42,659 | €50,968 | €60,163 | €68,909 | €81,827 | €88,623 | €103,372 | €117,571 | €134,194 | €154,375 | €167,674 | €165,101 | €195,661 |
| Customer receipts | — | — | €17,160 | €17,117 | €17,887 | €17,802 | €18,603 | €19,440 | €17,268 | €12,738 | €24,403 | €25,501 | €26,649 | €26,582 | €29,101 | €29,029 | €30,335 | €30,190 | €31,549 | €32,969 | €29,284 | €21,602 | €41,385 | €43,247 | €45,193 | €45,080 | €49,352 | €49,229 | €51,444 | €51,199 | €53,503 | €55,911 | €49,663 | €36,634 | €70,184 | €73,342 |
| Total cash in | — | — | €17,160 | €17,117 | €17,887 | €17,802 | €18,603 | €19,440 | €17,268 | €12,738 | €24,403 | €25,501 | €26,649 | €26,582 | €29,101 | €29,029 | €30,335 | €30,190 | €31,549 | €32,969 | €29,284 | €21,602 | €41,385 | €43,247 | €45,193 | €45,080 | €49,352 | €49,229 | €51,444 | €51,199 | €53,503 | €55,911 | €49,663 | €36,634 | €70,184 | €73,342 |
| Material suppliers (30 days) | — | -€1,373 | -€1,369 | -€1,431 | -€1,424 | -€1,488 | -€1,555 | -€1,381 | -€1,019 | -€1,952 | -€2,040 | -€2,132 | -€2,127 | -€2,328 | -€2,322 | -€2,427 | -€2,415 | -€2,524 | -€2,637 | -€2,343 | -€1,728 | -€3,311 | -€3,460 | -€3,615 | -€3,606 | -€3,948 | -€3,938 | -€4,116 | -€4,096 | -€4,280 | -€4,473 | -€3,973 | -€2,931 | -€5,615 | -€5,867 | -€6,131 |
| Other costs and insurance | -€7,658 | -€7,656 | -€7,694 | -€7,690 | -€7,730 | -€7,772 | -€7,663 | -€7,437 | -€8,020 | -€8,075 | -€8,132 | -€8,129 | -€8,459 | -€8,455 | -€8,521 | -€8,514 | -€8,581 | -€8,652 | -€8,468 | -€8,084 | -€9,073 | -€9,166 | -€9,264 | -€9,258 | -€9,682 | -€9,676 | -€9,786 | -€9,774 | -€9,889 | -€10,010 | -€9,697 | -€9,046 | -€10,723 | -€10,881 | -€11,046 | -€11,037 |
| Salaries and social charges | -€9,000 | -€9,000 | -€9,000 | -€9,000 | -€9,000 | -€9,000 | -€9,000 | -€9,000 | -€13,500 | -€13,500 | -€13,500 | -€13,500 | -€13,905 | -€13,905 | -€18,231 | -€18,231 | -€18,231 | -€18,231 | -€18,231 | -€18,231 | -€18,231 | -€18,231 | -€18,231 | -€21,527 | -€22,173 | -€22,173 | -€22,173 | -€22,173 | -€22,173 | -€22,173 | -€22,173 | -€22,173 | -€22,173 | -€22,173 | -€22,173 | -€22,173 |
| Loan (principal + interest) | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 | -€538 |
| Taxes | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | -€5,833 | — | — | — | — | — | — | — | — |
| Total cash out | -€17,196 | -€18,566 | -€18,601 | -€18,659 | -€18,692 | -€18,798 | -€18,756 | -€18,356 | -€23,077 | -€24,065 | -€24,210 | -€24,299 | -€25,028 | -€25,226 | -€29,612 | -€29,709 | -€29,765 | -€29,945 | -€29,874 | -€29,195 | -€29,570 | -€31,246 | -€31,492 | -€34,938 | -€35,999 | -€36,334 | -€36,435 | -€42,433 | -€36,696 | -€37,000 | -€36,881 | -€35,729 | -€36,364 | -€39,206 | -€39,624 | -€39,878 |
| Net cash flow | -€17,196 | -€18,566 | -€1,441 | -€1,542 | -€805 | -€996 | -€153 | €1,085 | -€5,809 | -€11,327 | €193 | €1,203 | €1,621 | €1,356 | -€510 | -€680 | €570 | €245 | €1,675 | €3,773 | -€286 | -€9,644 | €9,893 | €8,309 | €9,195 | €8,746 | €12,917 | €6,796 | €14,749 | €14,199 | €16,623 | €20,182 | €13,299 | -€2,573 | €30,560 | €33,464 |
| Closing cash | €72,804 | €54,238 | €52,797 | €51,255 | €50,451 | €49,455 | €49,302 | €50,387 | €44,578 | €33,251 | €33,444 | €34,646 | €36,267 | €37,623 | €37,113 | €36,433 | €37,002 | €37,248 | €38,922 | €42,696 | €42,410 | €32,766 | €42,659 | €50,968 | €60,163 | €68,909 | €81,827 | €88,623 | €103,372 | €117,571 | €134,194 | €154,375 | €167,674 | €165,101 | €195,661 | €229,125 |
| Outstanding principal | €39,579 | €39,157 | €38,734 | €38,309 | €37,883 | €37,456 | €37,028 | €36,598 | €36,167 | €35,735 | €35,302 | €34,867 | €34,431 | €33,994 | €33,556 | €33,116 | €32,675 | €32,233 | €31,789 | €31,344 | €30,898 | €30,451 | €30,002 | €29,552 | €29,100 | €28,648 | €28,194 | €27,738 | €27,281 | €26,823 | €26,364 | €25,903 | €25,441 | €24,978 | €24,513 | €24,047 |
✓ Balance sheet balances every year. Balance-sheet cash equals the cash-flow plan and the change in equity equals net income. Amounts excl. VAT, rounded to the euro; opening cash (funding − fixed assets − opening stock): €90,000.
| Item | Opening | End Y1 | End Y2 | End Y3 |
|---|---|---|---|---|
| ASSETS | ||||
| Fixed assets (gross) | €40,000 | €40,000 | €40,000 | €40,000 |
| Accumulated depreciation | — | -€9,600 | -€19,200 | -€28,800 |
| Net fixed assets | €40,000 | €30,400 | €20,800 | €11,200 |
| Trade receivables | — | €53,231 | €90,274 | €153,094 |
| Cash | €90,000 | €34,646 | €50,968 | €229,125 |
| TOTAL ASSETS | €130,000 | €118,278 | €162,042 | €393,419 |
| EQUITY AND LIABILITIES | ||||
| Share capital (contributions) | €70,000 | €70,000 | €70,000 | €70,000 |
| Investment grants | €20,000 | €20,000 | €20,000 | €20,000 |
| Retained earnings brought forward | — | — | -€8,716 | €33,051 |
| Profit or loss for the year | — | -€8,716 | €41,767 | €184,403 |
| Equity | €90,000 | €81,284 | €123,051 | €307,455 |
| Bank loans | €40,000 | €34,867 | €29,552 | €24,047 |
| Trade payables | — | €2,127 | €3,606 | €6,116 |
| Corporation tax payable | — | — | €5,833 | €55,801 |
| TOTAL EQUITY AND LIABILITIES | €130,000 | €118,278 | €162,042 | €393,419 |
| Check: assets − liabilities | ✓ €0 | ✓ €0 | ✓ €0 | ✓ €0 |
DSCR — Repayment capacity
✓ Good
38.87
Above the bank threshold (≥ 1.2)
Debt ratio
✓ Good
0.08
Balanced structure
Working capital (days of revenue)
✓ Good
77 j
Working capital under control
Y3 net profitability
✓ Good
26.6%
In line with expectations
Estimated runway
✓ Good
19 months
Without a new fundraise
Break-even
✓ Good
Month 6
Fast
| Loan schedule | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total repayment | €6,451 | €6,451 | €6,451 |
| of which interest | €1,318 | €1,136 | €947 |
| of which capital | €5,133 | €5,315 | €5,505 |
| Outstanding capital | €34,867 | €29,552 | €24,047 |
📝 Strategic analysis & recommendations
Yok-Kod automatic analysis
📊 STRATEGIC SUMMARY
TechNord SAS (example) operates in the industry 💻 SaaS / Software, at the stage 📈 Launched.
💰 PROJECT ECONOMICS
• Cumulative 3-year revenue: €1,343,673
• Cumulative EBITDA: €311,289
• Cumulative net profit: €217,455
• Y3 EBITDA margin: 36.2%
• Y3 net profitability: 26.6%
• Break-even: month 6
🎯 MARKET
• TAM: €507.5M
• SAM: €126.9M
• Target SOM at 3 years: €3.8M
• Porter score: 3/5 — moderately competitive market
💡 UNIT ECONOMICS
• LTV: €35,670
• CAC: €4,500
• LTV / CAC: 7.93 ✓
• Payback: 18.9 months
⚠️ POINTS TO WATCH
• No major critical point detected
✅ STRONG POINTS
• Healthy LTV/CAC (7.93)
• Solid Y3 EBITDA margin (36.2%)
• Solid repayment capacity (DSCR 38.87)
• Addressable market identified: €507.5M
🏦 RECOMMANDATIONS
• Optimise CAC or increase the average basket
• Year 1 loss-making — normal at launch
• Document the assumptions to reassure investors