UX/UI redesign of the online shop

A simpler buying journey, on desktop and mobile

Prepared for

Maison Verdure (example)

For the attention of Julian Lee (example), E-commerce manager

8 Garden Road, Manchester

julian@maison-verdure.example

1. Your situation

Following our conversation, you want to redesign the Maison Verdure (example) online shop to improve the buying experience. The current site is several years old: browsing the catalogue is hard on mobile, product pages lack care information and the checkout has too many steps. You want a modern interface that matches your brand, plus a design system your developer can reuse.

2. Your goals

This proposal aims to achieve the following goals:

Increase the conversion rate
Modernise the brand image
Improve the user experience
Reduce friction in the customer journey

3. What I propose

Here's exactly what you'll get at the end of the project:

UX audit of the existing product
User research (interviews, personas)
Low-fidelity wireframes
High-fidelity Figma mock-ups (desktop + mobile)
Design system / components
Interactive prototype
Documentation and developer handover

What is not included

To avoid any misunderstanding, here's what this proposal does not cover:

Front-end development (covered by a separate quote)
Content writing
Visual production
Purchase of licences (fonts, photos)

4. Methodology

Here's how we'll work together:

Phase 1 — Discovery (W1-W2)
• UX audit of the existing product
• User interviews
• Definition of personas and journeys

Phase 2 — Design (W3-W4)
• Wireframes and architecture
• High-fidelity mock-ups
• Iterations and approval

Phase 3 — Final design (W5)
• Complete design system
• Interactive prototype
• Preparing deliverables for development

5. Schedule

5 weeks

Duration

16/11/2026

Start

18/12/2026

Planned end

6. Investment

Description	Qty	Unit	Unit price excl. VAT	Total excl. VAT
UX audit & user research	1	fixed fee	€1,200	€1,200
Wireframes & information architecture	1	fixed fee	€800	€800
High-fidelity mock-ups (desktop)	1	fixed fee	€2,000	€2,000
High-fidelity mock-ups (mobile)	1	fixed fee	€1,500	€1,500
Design system & reusable components	1	fixed fee	€1,000	€1,000
Interactive prototype & documentation	1	fixed fee	€700	€700
Total excl. VAT				€7,200
VAT (20 %)				€1,440
Total TTC				€8,640

7. My commitments

So you can start with peace of mind:

Two rounds of changes included at each phase
Approval of each step before moving on to the next
Delivery of the Figma source files

8. Frequently asked questions

What if I'm not happy with the mock-ups?

You approve each step before we move on to the next. 2 rounds of changes are included per phase.

Will I get the source files?

Yes, all the Figma files are delivered to you at the end of the project.

9. Commercial terms

Payment terms: 30% deposit on signature, 40% at the halfway point, 30% on delivery
Payment deadline: within 30 days of the invoice date
Billing type: Fixed fee
Offer validity: 30 days

Ready to start? Book your slot

Sign the proposal and I'll send you the deposit invoice the same day.

10. Approved for agreement

By signing below, the client accepts this proposal and its commercial terms.

The provider — Camille Martin (example)

Signed in ____________, on ____________

The client — Maison Verdure (example)

The words “Approved for agreement”, signatory's name and signature

Signed in ____________, on ____________