What is Funnel Studio for?
A sales funnel is the path your future client follows: they discover a free resource (guide, checklist, discovery call…), leave their email, read your sales page, go through a clear order page, pay with your provider and land on a thank-you page that tells them what to do next.
Funnel Studio builds all these pages with you, linked together. Emails really reach your emailing tool, payment goes through your own link (Stripe, PayPal, SumUp, Gumroad…), the tool checks the funnel on 5 axes and you download standalone HTML pages that you own: no platform subscription, no commission on your sales.
With the other Yok-Kod tools
- Quiz Generator Studio: a quiz is an excellent free resource to fill the top of the funnel;
- Landing Page Copy Studio takes your sales page copy further (angle, proof, objections);
- Email Sequence Studio writes the emails sent after sign-up, all the way to the sale;
- Compliance Studio helps you write your privacy policy and terms of sale.
Who is it for?
Trainers
A free guide that builds your list, then the course sale.
Coaches
A free discovery call that leads to a coaching programme.
Software
A free trial, then a subscription with cancellation explained.
Services and consulting
An audit or a white paper for business clients.
Makers
A physical product, its delivery and its 14-day withdrawal period.
Workshops
Sign-up for a real date, with no fake countdown.
The steps, one by one
Start from the demo or a template
🎁 Demo button: a complete online-course funnel loads. Click its buttons in the preview to move from page to page. Pro members get 8 industry templates (📋 Templates: course, coaching, software, service, handmade product, ebook, workshop, B2B consulting). The brands are fictitious and marked “(example)”. You can always go back with ↶.
Describe your offer and your promise
Funnel language, your brand, the offer type, its name, your ideal client, their problem today, the result they get and a main promise of 25 to 110 characters.
Pick your pages and set up the capture
In 🗺️ Funnel pages, turn on the capture, resource-sent, order, add-on and legal notice pages to fit your journey. Then describe your free resource and say where emails go.
Write the sales page, then the price and order
Benefits, contents, bonuses, who it is for, FAQ, guarantee, payment link, terms of sale and right of withdrawal. The preview updates live, on desktop, tablet and mobile.
Finish and download
Thank-you page, legal notice, look (style, colour, logo, offer visual). Follow the score's recommendations, then download the funnel as a ZIP (Pro).
The funnel pages
| Page | File | Role |
|---|---|---|
| 🧲 Capture | index.html | Visitors leave their email in exchange for your free resource (optional). |
| 📬 Resource sent | thanks-signup.html | They get the resource and discover your offer. |
| 💰 Sales page | offer.html | Problem, result, benefits, contents, price, guarantee, FAQ. Always included; becomes index.html without a capture page. |
| 🧾 Order | order.html | Summary, VAT, terms of sale and right of withdrawal, then payment with your provider. |
| ➕ Add-on offer | special-offer.html | A related offer shown right after the purchase, declinable in one click (optional). |
| 🎉 Thank you | thank-you.html | Confirmation, access and next steps. Always included. |
| ⚖️ Legal notice | legal.html | Publisher, host and personal data, generated from your details. |
merci.html, commande.html…).Email capture
- Webhook (recommended): paste the https address provided by your emailing or automation tool (Brevo, Mailchimp, Make, Zapier…). The form sends it the email, first name, consent, resource title and page, then opens the next page. Details are in the ZIP instructions.
- Your emailing tool's form: paste the submit address (the “action” attribute) of its embeddable form and the names of its email and first-name fields (for example
EMAIL,FNAME). In that tool, set the post-sign-up redirect to the “resource sent” page. - Nowhere: not recommended, the emails entered are lost.
- The 📨 Send a test button sends a “test@example.com” contact to your webhook. Check in your tool that it arrived. In the tool's preview, nothing is sent.
- The marketing consent box is never pre-ticked. Leave it empty if you only send the requested resource; otherwise, only send offers to people who ticked it.
- A link to your privacy policy is required as soon as you collect emails (GDPR).
The sales page
It follows a proven order: promise and subtitle, your introduction (your story, the turning point), the benefits (what the client gains, not just features), the contents (“Module 1 — detail” puts the title in bold), bonuses, “this is for you if… / this is not for you if…”, a few words about you, testimonials, the objection FAQ, the guarantee and the buy button. If your promise includes a result figure (“(example) 3 clients in 30 days”) or touches on health, fill in the Disclaimer field.
Price, guarantee and payment
- Price, currency, billing (one-off, monthly, yearly, in 3 instalments) and VAT (inclusive, exclusive or not applicable).
- The guarantee: only promise what you actually honour. For a subscription, say how to cancel.
- The payment link is your provider's (Stripe, PayPal, SumUp, Gumroad…) or your booking page. Funnel Studio collects nothing: the money goes straight to your account.
thank-you.html, or of special-offer.html if you offer an add-on. Otherwise, your client pays and never sees what comes next.Order and right of withdrawal
The order page sums up the offer, price and VAT, then asks people to accept your terms of sale before the payment button becomes active. The right of withdrawal adapts to the offer type:
| Type | What the order page shows |
|---|---|
| Digital content | A waiver box, to tick before paying, for immediate access. |
| Product or subscription | A reminder of the 14-day withdrawal period. |
| Service | 14 days, with an early start possible on request. |
| Business clients | Offer for businesses only: no right of withdrawal. |
| Leisure on a fixed date | No right of withdrawal for a dated activity. |
This reminder does not replace your terms of sale: they must remain available before payment.
Depending on your country
The Country you sell in field (“Offer and promise” section) adapts the rules quoted in the pages, the analysis and the README file. It is prefilled with your business profile country if you have one.
| Rule | France | Belgium |
|---|---|---|
| Previous price | Lowest price of the 30 days before the reduction (art. L112-1-1 of the Consumer Code) | Same rule (Code of Economic Law, Book VI, Omnibus Directive 2019/2161) |
| Withdrawal | 14 days (art. L221-18), exceptions in art. L221-28 | 14 days (art. VI.47 of the Code of Economic Law), exceptions in art. VI.53 |
| VAT exemption | “VAT not applicable, art. 293 B of the General Tax Code” | Small business VAT exemption scheme |
| Personal data | CNIL | Data Protection Authority (APD/GBA) |
| Mediation | The consumer mediator you are a member of, named in your terms | Consumer Mediation Service (mediationconsommateur.be), named on the legal notice page |
For Luxembourg and other EU countries, the tool quotes the EU directives (Omnibus, 2011/83/EU) without national article numbers; for the United Kingdom, the CMA pricing guidance and the Consumer Contracts Regulations. In Switzerland, outside the EU, there is no general statutory right to cancel online purchases: the 14 days shown become a commitment in your terms, and previous prices fall under the Unfair Competition Act (UCA). The EU online dispute resolution platform closed on 20 July 2025: do not link to it any more.
The add-on offer
Shown right after the purchase, it should be related to the main offer and genuinely useful. It needs a title, a price and its own payment link. The “No thanks” link leads straight to the thank-you page; set that second payment's return page to thank-you.html as well.
Legal notice
Choose between generating the page from your details (name or company name, address, registration number, VAT number, host), with a “Personal data” section, or pasting the address of your existing notice. The generated page is a starting point to review, not legal advice.
No fake proof
- Testimonials: published only if you tick the box confirming they come from real clients who agreed to be quoted. If you are just starting, better none than made-up ones.
- Previous price: shown only if you confirm you actually charged it. In the EU, it must be the lowest price of the 30 days before the discount (see “Depending on your country”).
- Deadline: a real date that you enforce. No fake countdown that resets. A past date is flagged by the score.
The 5-axis score
| Axis | What is checked |
|---|---|
| Offer and promise | Offer name, promise length, ideal client, problem, result, benefits, price |
| Journey and conversion | Free resource, where emails go, payment link, buy button, FAQ, guarantee, contents, complete add-on offer, next steps |
| Trust and proof | Visible brand, who is selling, confirmed testimonials, contact, real deadline, justified previous price |
| Compliance | Privacy policy, consent, legal notice, terms of sale, withdrawal, cancellation, disclaimer, leftover example content |
| Technical and accessibility | Button text contrast (4.5:1), recognised payment provider, description, visual, analytics |
The discovery version shows the score and 3 recommendations; Pro shows them all.
Putting the funnel online (Pro)
- 📦 ZIP: every HTML page (logo and visual embedded, no external fonts), a
README.mdfile (publishing, capture, payment, checks) and the project as JSON. ⬇ downloads the page on screen, ↗ opens it in a tab. - Upload all the files to the same folder on your website (for example
/offer/) or to any static host: the pages link to each other by name. - Click through the whole funnel online, on a phone too, then make a real sign-up and a real test payment to check that the email arrives and the post-payment return works.
- Plausible option (cookie-free, so no banner): tracks sign-ups, clicks to payment and accepted add-ons.
AI (optional, Pro)
With your own key (Agnes, OpenAI, Claude, Mistral, Groq, Gemini, DeepSeek, OpenRouter or a compatible service), describe your offer in the assistant brief: it can write the whole funnel, suggest 6 promises, 8 benefits, an objection FAQ, 5 free-resource ideas and an add-on offer. It is instructed never to make up figures, results or testimonials. Your key stays in your browser.
Discovery or Pro?
In the discovery version, the preview shows about a third of the funnel's pages, the first ones in the journey (for example capture and resource sent out of 6 pages); the others keep their name and show a locked preview (🔒 in the funnel map). The counter under the map tells you how many are visible.
| Discovery (free) | Pro | |
|---|---|---|
| Full editor | ✓ offer, capture, sales, order, add-on, thank-you, legal notice, look | ✓ |
| Demo | ✓ | ✓ |
| Page preview | About a third of the pages | Every page |
| 5-axis score | Score and 3 recommendations | Every recommendation |
| Download | — | ZIP of HTML pages with instructions, single page, open in a tab |
| Industry templates | — | 8 |
| Projects | 1 | 30, with JSON backup and import |
| AI assistant | — | ✓ |
Pro is a one-off purchase, no subscription: €49 for this tool on its own, or included in the Marketing Pack (€129) and in Full Access (€179, every tool).
Where is my data?
Your funnels are saved in your browser, automatically, images included. The server receives the project while it builds the preview and the files, without keeping it. Emails collected by your live funnel go straight to your emailing tool and payments to your provider: they never go through Yok-Kod. The discovery version keeps 1 project; Pro keeps 30 and can back them up and import them as JSON.
Common problems
- Emails do not reach my tool.
- Check that the address starts with https and use “📨 Send a test”. If nothing arrives, your tool may refuse requests sent directly from a browser (CORS) or expect another format: use a Make or Zapier webhook that relays to your tool, or the “my emailing tool's form” mode. Sending is deliberately off in the preview: test on the live funnel.
- The payment button goes nowhere.
- The payment link must start with https. On the order page, the button stays inactive until the terms of sale (and the waiver for digital content) are ticked.
- After paying, the client does not see the thank-you page.
- Set the post-payment return page in your provider to the live address of
thank-you.html(or of the add-on page). - My previous price is not shown.
- Tick the box confirming this price was actually charged, and check that it is higher than the current price.
- My testimonials do not appear.
- Tick the “real clients who agreed to be quoted” box. Without it, they are never published.
- “Browser storage is full”.
- Remove a heavy image or delete an old project, after backing it up as JSON (Pro).
Another question? Write to us, we reply quickly. See the Pro price →